How to Create a Business Manager Account
Here's a step-by-step guide on how to create a Business Manager Account
Last updated
Here's a step-by-step guide on how to create a Business Manager Account
Last updated
Business Manager is a Facebook tool that helps organize and manage your business.
Here's why it's important:
Facebook allows you to advertise to your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These email subscribers are called "Custom Audiences." They're based on contact lists.
Facebook allows to you to advertise people who look like your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These are called "Lookalike Audiences" based on contact lists.
Facebook allows you to auto-retarget cart abandoners with personalized ads, but only if your Facebook Ad Account is in a Business Manager account. These are called Dynamic Ads.
It simplifies sharing access to ad accounts and Facebook pages across team members.
It simplifies creating different assets like Facebook ad accounts and pixels.
You need Business Manager to access the best advertising tools Facebook has to offer.
A video walkthrough of this guide can be found here:
To create a Business Manager account, visit the following URL:
If you're unattached to a Business Manager account, begin by pressing "Create Account."
If you're attached to a Business Manager account, begin by pressing "Create Business."
Provide Facebook with as much information as you can about your business. This helps Facebook know you are a real human running ads on their platform.
You will now want to add an existing Ad Account to Business Manager or create a new Ad Account in Business Manager.
You can do so in the "Ad Accounts" tab of "Business Settings" in Business Manager.
Pressing the Add button will prompt you to add an existing Ad Account or create a new one.
Locate your Ad Account ID by navigating to settings in Ads Manager.
Choose the ad account you want to add to your Business Manager account via the dropdown. The ID of that ad account should show up in the highlighted area below.
Paste this ID in the "Add Ad Account" section (see two graphics above for reference) to link your ad account to a Business Manager account!
You can only use Custom Audiences from emails if the ad account is in a Business Manager Account. The same goes for Lookalike Audiences from emails.
If you can't add an ad account to a Business Manager:
The ad account you're trying to add may have already been added by another business. An ad account can only be owned by one Business Manager. Request access to the ad account.
You've already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Create a new ad account in Business Manager or request access to another ad account.
You've reached the five ad account limit for your business. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.
Only people assigned to the ad account can use it. This includes you, too.
Assign people to the ad account by pressing the "Add People" button:
After you select the people you want to add, choose what access level they receive.
We recommend choosing Admin Access by checking the toggle next to Manage Add Account.
You will now want to claim an existing Facebook Page in your Business Manager or create a new Facebook Page in Business Manager.
This is because every Business Manager account needs to have a primary Page.
A primary Page is the first Page you add to your Business Manager.
A primary Page is required if you want to use Custom Audiences or Lookalike Audiences.
You can add a primary Page in the Pages tab of Business Settings in Business Manager.
Pressing the Add button will prompt you to add an existing Facebook Page or create a new one.
If you use the Add a Page option, you must be the admin of the page you input to make it your primary Page in Business Manager. Type in the page name to complete the process.
If you use the Create a New Page option, you'll be guided through the steps of making a new Facebook Page.
Only people assigned to the Facebook Page can use it. This includes you, too.
Assign people to the Facebook Page by pressing the Add People button:
After you select the people you want to add, choose what access level they receive.
We recommend choosing Admin Access by checking the toggle next to Manage Page.
If you don't want to grant the user this permission, check the toggle next to Create Ads under Standard Access instead.
You'll want to add in the other Facebook Pages you plan to utilize after you claim your primary Page.
If you are not an Admin of these Facebook Pages, use the Request Access to a Page option instead.
You can learn how to request Access to a Page by reading the below article:
This step is optional but highly recommended. You can learn more about pixels here:
First select Data Sources, followed by Pixels.
Then press Add and create a Facebook Pixel.
This step is optional but highly recommended.
This is the easiest step to forget. So please make sure to do it!
Assign yourself and your team members to your pixel by pressing Add People.
Then assign your Facebook Pixel to your Ad Account by pressing Add Assets.
You can find your Facebook Pixel ID next to your Pixel Name.
This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify.
